Friday Must-Reads

IAM names the world’s leading IP strategists (via IAM Blog)

The list includes many IPMM professors or speakers including: Robert Goldman from Charles River Associcates, Aron Levko from Aron Levko LLC, Ian McClure from IPXI, Raymond Zenkich from Red Chalk Group, Keith Bergelt from Open Innovation Network, Sharon Oriel from Talisker & Associates.

 

How Beats conquered the world (via The Verge)

“Okay, headphones. But headphones have been around for so long,” TJ Grewal, Beats’ head of product, told The Verge. “Why now? Why did it happen? Why Beats?” The answer is a combination of branding and big sound that comes directly from the founders’ experience crafting records — and shaping artists — for a mainstream audience.”

 

Beat By Dre: The Exclusive Inside Story of How Monster Lost the World (via Gizmodo)

This 2013 article is required reading for a textbook example why a small company needs to understand its intellectual property rights.

“Monster received some money as part of the breakup—more severance payment than cash-out—and Beats walked away with everything: all of Monster’s audio work, every single patent, the trademarked design, and more than anything else, the name.”

 

Elon Musk Destroys The Rationale For Patents, Opens Up All Of Tesla’s (via Tech Dirt)

 

Delegates from 45 countries to attend sold out IPBC Global (via IAM Blog)

 

FIFA’s unfair catenaccio on World Cup’s IP (via IPKat)

“The declared enforcement approach does not seem less pretentious. Irrespective of a trade mark’s distinctive function, for instance, the IP Manual alleges that simply writing “Brazil 2014” with a standard font and with no device element on a t-shirt would be the subject of legal proceedings as leading consumers to establish an unlawful association with FIFA’s tournament.”

 

Benefits of Parallel District Court Litigation and Patent Office Review (via Chicago IP Litigation Blog)

“Inter partes review has become a popular, powerful tool for patent defendants. In many cases, it allows the defendant to get the expensive district court litigation stayed in favor of the Patent Trial and Appeal Board’s more focused and more economical validity review.”

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